Word: zylberman
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Video and kids go together like Adam and Eve, so it's a natural medium for spiritual instruction. "I don't know if we coined the term edutainment, but we love to use it," says Jane Zylberman, director of acquisitions and public relations for Ergo Media, which sells Jewish-themed videos; its sales of children's videos increased 36% last year...
...reason for interest in the videos, Zylberman says, is the high rate of assimilation and intermarriage among Jews. "We get a lot of grandparents whose grandchildren are being brought up in a mixed-religion household," she says. "Giving a video is not offensive. They call us and say, 'My grandchild is not being brought up with any religion. I don't have the influence to teach it myself,' so they give a video as a present." For parents who live in more remote areas, or without access to a synagogue, the videos provide a way for them to pass Jewish...
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