Word: zzzz
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...users have bought on iTunes, seemed a little unimaginative. During a Genius demo, Jobs played Elvis Presley's "Heartbreak Hotel"; you might be surprised to learn that if you like "Heartbreak," you might also like Dylan's "Blowin' in the Wind" and Elton John's "Goodbye Yellow Brick Road." Zzzz...
Count Barry Minkow as one of the more unlikely people ever to be a law-enforcement lecturer. A felon, he was busted in his early 20s by the FBI for engineering one of the biggest frauds in U.S. history. His ZZZZ Best carpet-cleaning scam, a mid-1980s securities caper, was worth $300 million before it went up in smoke. That rap landed him in a federal pen on a 25-year sentence. After serving seven years and four months, he got out in 1995 and, like the con man portrayed in the hit movie Catch...
...redemption or just another clever ploy. (Of course, there's not a lot of money in teaching FBI recruits.) A nerdy kid, the son of lower-middle-class parents in California's San Fernando Valley, Minkow says he got into scamming at the age of 16 and set up ZZZZ Best in his parents' garage so he could impress girls. "I learned that money brought respect, and it was like a narcotic," he says. "I couldn't live without it." At its peak, ZZZZ Best had 1,400 employees at 23 locations in three states. But the reality was something...
...other words, the next time you go to the store, desperately searching for a vial of herbs to ease your way through say, the rigors of tax preparation, you might find labels that read: "Vitamin ZZZZ: Helps You Relax." You won't, however, find supplements claiming to cure your impending sleeplessness or panic attacks. Likewise, you'll find products that "maintain memory function," but nothing that claims to reverse serious memory loss. And even though some products' claims can make those herbs seem awfully tempting, TIME medical writer Christine Gorman warns, "the watchword for consumers is caveat emptor. People have...
...Zzzz's for the naps all shoppers should take...